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There is more business marketing information available to the B2B marketing professional today than ever before. The problem is, do marketing professionals have the time and resources to benefit from this information. That's why Penton Media created B2B Marketing Trends, a marketing content site and quarterly print publication giving B2B marketing executives and other professionals insight into what is and is not working in B2B marketing. B2B Marketing Trends contains valuable, quick-hitting communication information that a marketing executive can take and implement – including short, how-to articles on the latest marketing news.

B2B Marketing Trends will focus on the following:
  • The latest marketing trends, including the use of the latest technology
  • Relationship-building marketing, including custom publishing and in-person events
  • Relevant marketing news from companies that are putting B2B marketing to work
  • Indepth marketing white papers
  • Insight into effective internal communications
  • Quick tips on a more effective marketing organization
  • Case studies and more
For more information about B2B Marketing Trends, contact us.

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